Ingredient-led
Start with what’s inside. Let the ingredient help shape the idea.
MEET CUBEFREEZE
Small cube.
Big OH!
Freeze-dried coffee & fruit tea.
A little food science. A lot of possibility.
THE CUBEFREEZE LABCF—01
OHSIP / CUBEFREEZEOHSIP CoffeeDRAG GENTLY TO EXPLORE ↔
CHOOSE YOUR LITTLE OH.BRING IT INTO FOCUS ↗
PHOTO-REFERENCED MODELS · PROPORTIONS ARE ILLUSTRATIVE
FOOD × BEV✳PRODUCT DEVELOPMENT✳FREEZE-DRYING✳MANUFACTURING✳BY VITABLABLA
GOOD INGREDIENTS. CURIOUS MINDS.
Food science.
Everyday possibilities.
From a familiar ingredient to an unexpected format.
A little curiosity can go a long way.
Format-curious
A coffee cube. A fruit tea slab. A new kind of crunch.
Manufacturing-minded
Development, process, and packaging belong in the same conversation.
Everyday-inspired
Begin with how people sip and snack. Work back to the science.
INTRODUCING CUBEFREEZE
Your next sip.
A different shape.
Our debut format platform explores coffee and fruit tea through freeze-drying.
Discover the actual product references behind the models.
THE MAKING MATTERS
Good ideas need
a way to take shape.
Technology-led. Built with production in mind.
From ingredient choices to the finished experience.
01 / DEVELOPMENT
The idea
Ingredient, taste & use
02 / DEVELOPMENT
The format
Recipe, shape & sample
03 / DEVELOPMENT
The process
Freeze, dry & evaluate
04 / DEVELOPMENT
The product
Pack, protect & refine
FROM PLATFORM TO EVERYDAY
Sip. Snack.
Find your little oh.
Meet food and beverage expressions in the Vitablabla ecosystem.
COFFEE / BEVERAGE01
FRUIT TEA / BEVERAGE02
FRUIT / SNACK03
ONE ECOSYSTEM. A CLEAR FOCUS.
OH COMPANY.
By Vitablabla.
A focused platform, with a bigger brand world behind it.
vitablabla.
The broader brand home.
Consumer brands, commercial partnerships, and room for ideas beyond the OH family.
Explore Vitablabla ↗OH COMPANY
The freeze-dried Food & Bev focus.
Product development, manufacturing, and new formats for food, drinks, and snacks.
Understand the connection →Received a message from @ohcompany.cc? You’re connecting with the freeze-dried Food & Bev side of the Vitablabla ecosystem.
CURIOUS? GOOD.
A few good questions.
What is CubeFreeze?
CubeFreeze is OH COMPANY’s debut coffee and fruit-tea format platform. The interactive models are based on supplied product photographs and help explain the food structure and format.
How is OH COMPANY connected to Vitablabla?
Vitablabla is the broader home for consumer brands and commercial partnerships. OH COMPANY is its focused freeze-dried Food & Bev platform, bringing product development, manufacturing, and format exploration together.
Which fruit tea flavors can I explore?
Explore Pineapple Orange Jasmine, Strawberry Peach Oolong, Passion Fruit Citrus, Phoenix Lemon Oolong, and Golden Lemon Ginger. Each has its own model. Select a product to bring it into the center, and drag gently to explore its front and sides.
Can we discuss a product or manufacturing project?
Yes. Tell us about your format, market, and project stage on the partnership page. We’ll prepare an email draft to info@ohcompany.cc in your own email app for you to review and send.
A GOOD IDEA DESERVES A GOOD CONVERSATION.
What’s your
next “what if?”
A new format. A product brief. A new market.
Let’s explore where freeze-drying can take it.